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20100919
20100919
SHOW
STATION
MSNBC 1
LANGUAGE
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. if you hoard something to yourself, it's not going to help anyone. >> meet ellen cagnasola. she is one of lancaster's closest friends and, yes, she's also a competitor. >> we both do personalized soap. >> while her company sweet soaps based in new jersey sells a different kind of soap, both women are targeting some of the same dollars. the pair believes their relationship transcends business. it's something a bit more personal. >> she's a very good friend. i trust her. personally and professionally. we have the same problems. we know the same people. you know, possibly the same customers. >> despite that overlap, both women have no qualms about publicizing each other's businesses. they both promote each other on twitter and even in something with a phone call. >> i have customer that's will call me and say hey i need new product in the store. i don't have time to go to trade shows. and i have relationships with people like dawn. i will pass their name and website along. >> lancaster has even taken orders for her company. >> the customer called in. they were specifically looking for per
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